Today, I want to target a broad misconception: "You cannot build trust and relationship on Facebook with Automatic Processes." I know that we all get annoyed from marketing emails and ads which are not relevant to us. We get bombarded with emails and can't see the forest for the trees. We overread emails which are essential and emails where we should respond. Therefore we created some kind of trash email address to solve this problem. However, to build a relationship the number one goal is to be relevant for your candidates. --> "Be there now and show them the next step. Be first." Every candidate has three stages in his journey. Sometimes it takes 60 days or longer to move from one stage to the other stage. The first stage is "PAIN": The Candidate wants some desired outcome out of his reach. The second stage is "CHALLENGE": The Candidate is willing to take action, but there are Roadblocks. The third stage is "RESOLUTION": The Candidates reach his desired outcome and is happy. What we do as a consulting agency for our clients is to produce videos for the current Stage the Candidate is in and use Facebook advertising to support him on his journey. We will give him want he need and not use a shotgun to bombard him with ten messages at once.